Oregon Legal Research Blog
How do you pick a good URL? One place to start is Good URL, Bad URL. (A sense of humor is always appreciated.) Worst URLs, additional URL resources, and Best Practices are included.
(There are lots of blogs, websites, and print business writers willing to tell you how to name your domain and optimize your web presence (I like to start here). Go to libraries and search engines to find them. (Oh, and good content helps, too.)