Is it possible to visit iLibrarian and not find something useful for the online writer? Is it possible to visit Men With Pens and not learn something about — social media (and of course laugh at the great domain name).
I’m sure I’m not the only person who hears “social media” and thinks online social life and personal life. It shouldn’t, but that is what many people hear. The word “media” isn’t powerful enough (sorry, talking heads) to overcome that “social” word. And, like it or not, that word “social” has come to mean personal, not professional (as in the phrase “this is business, not personal” that we hate, love, and use).
I’m not sure we need a new term for our personal social mediating, which we love dearly, but for businesses and organizations looking to hire professionals to manage their “social media” (or for freelancers competing for work), I think a new term is called for, if only from a practical point of view: to reduce the number of job applications from people who think that being a consumer of personal-life social media qualifies them for a job as a professional public information creator, facilitator, and manager.