See Jim Calloway’s links, from his post: Your Website: Getting the Attention of the Search Engines. Excerpt:
“You finally got your law firm Web site online and waited for the new clients to come rolling in. But for some reason it just didn’t happen that way. Well, all of our marketing efforts are long term projects, with the possible exception of TV, radio and newspaper ads. Your marketing efforts will hopefully still pay off for years in the future. But the Internet is all about immediate gratification, right? So this week, I’ll have a bit of an online symposium on getting noticed by the search engines.
The first article is The ABCs of SEO (Search Engine Optimization) by two of my favorite people Sharon D. Nelson and John Simek of Sensei Enterprises, Inc. SEO is one of those terms that intimidates a lot of people. Sharon and John do a great job of explaining the basics in understandable language. Everyone should read this article even if you don’t have time to start your SEO project this week. And, remember that you don’t have to try all of these techniques….” (Read full post.)