Lots of people clip coupons, swallow pills, or spend hours scanning the “over-the-counter pharmacy” shelves at the store, without doing their homework first. How do you know that product is safe or if you really want that one rather than another one (or none at all)?
Consumer, or shopping, homework doesn’t just mean reading the ads or looking for “reviews” on the web. How do you know those reviews are for real? Who is comparing the product and to what? Is the price offered one that give you “good value?”
For example, the latest issue of Consumer Reports (September 2009) has articles that will definitely save you money and maybe your life or your health, your financial and your physical health.