“Could Volvo’s No Death Goal Show The Way for Access to Justice Innovation,” February 1, 2015 by Richard Zorza
‘I recently discovered that Volvo Cars has set a zero death goal for its new cars by 2020.
“Our vision is that no one is killed or injured in a new Volvo by 2020,” the chief of governmental affairs is reported to have sad. Whether or not they actually achieve the specifics of that goal is less important than the fact that by setting such a goal, and doing so publicly, they change their whole system from thinking day to day, or year to year, to where they really want to be. (More on the vision here.) Interestingly, it turns out that a bit less than 20 years ago Sweden set as a goal that “Nobody should be killed or seriously injured within the road transport system” so this is also an example of corporate culture following governmental policy.